Bellabeat
2023
A Capstone project of the Google Data Analytics Program.

Project Details
Client
Bellabeat
Year
2023
Link to the Kaggle Notebook
Back in 2023, I completed a full course (yes, all eight of them) on Coursera to earn my Google Data Analytics Professional Certificate. To demonstrate my skills and knowledge in the field, I needed to choose at least one project as a Capstone project from three case study options: a study on a fictional bike-share company, a real business problem from a high-tech manufacturer of health-focused products for women named Bellabeat (which I chose for this project), and a self-selected case study based on a business question that sparked my interest.
Here, on this page, I'll show you my thought process for the Bellabeat case study.

The Tools
Since the course provided me with training in analytical tools such as Spreadsheets, SQL (BigQuery), R programming, and Tableau, I applied these skills in this case study by focusing on one analytical tool. I chose R, which I connected to a Kaggle Notebook, to analyze the available datasets and create visualizations to address the business objectives.
